Stadiums and arenas play host to a wide variety of live events.
The venue must be able to communicate targeted information that
is relevant to the audience and relates real-time information.
Digital signage, which offers a flexible way to create, schedule
and distribute content, offers a solution. Market studies have
shown that 30% - 65% of the customers are in the food area
either before the movie starts or during the breaks.
There is a big marketing opportunity in reaching to these
customers for upcoming movie trailers and product promotions.
Displays can power movie trailers, membership offers, etc.
to promote multiplex facilities. Large data projector powered
displays at entrance on large glass facades creates a wow effect.
Interactive kiosks setup at the movie theatres allows customers to
check reward points, get coupons, get to see previews of movies etc.
|
|
