- LCD screens in the retail outlets not only provide an aesthetic look to the stores but also are an additional source of income for the store.
- Retail stores can display latest product offerings and promotional offers on the LCD screens along with product advertisements.
- In the stores point-of-sale advertising is very effective in influencing consumer decisions to buy the products being advertised. Since retail stores will sell all kind of consumer goods , FMCGs should be more than keen to advertise .
- Advertisements on the LCD screens mean additional source of revenue for retailer.
- Attractive graphic promotional offers displayed on LCD screens again get converted into increased sales of the stores.
- To garner customer response for some promotional offers, interactive screens can be placed in the stores where customers are encouraged to provide feedback in exchange of further discount coupons that can be printed using a printer attached to the interactive screen as soon as the customer has completed the feedback form.