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| Digital Signage for Transport |
In the past 10 years, the travel industry has been one of the leading sectors
of digital signage and self-service expansion. Leading that vertical is the
airport industry, which has automated travel processes and used these technologies
to speed up the entire travel process. Dynamic messaging on screens is
aesthetically pleasing for travelers, but it serves a more important purpose of
conveying updated flight and airport information to them.
Digital signage has an imp role to play in public transportation venues, such as
bus stops, train stations and ferry docks. One reason that advertising has seen
such success in these areas is that, as with any kind of public transportation,
people are going to have to wait. Studies have shown that people waiting in
these areas are more susceptible to receiving information, and are looking
for a way to kill time.
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